Retailers in the Value Plus IGA group are committed to providing their customers with an extensive range of groceries, fresh and frozen foods and general merchandise in a clean and fresh environment at market competitive prices. As the name implies, Value Plus IGA retailers are committed to provide the best in customer service and convenience of extensive trading hours in convenient locations throughout the State.

Value Plus IGA retailers recognise the importance of quality fresh foods in keeping with the expectations of their customers and strive to ensure that all fresh food departments are refrigerated and maintained at the highest standards of presentation and cleanliness at all times.

The Value Plus IGA offer is targetted primarily at the 'top up' shopper but is able to provide a substantial full shop offer which in many rural and regional areas is used for primary shopping trips.

Competitive everyday shelf pricing and a range of aggresive promotional prices in all departments - which are advertised weekly in regional newspapers and radio - ensures the Value Plus IGA retailers are able to compete successfully in the Tasmanian market place.

Value Plus IGA retailers strongly identify with their local communities as an essential element in the success of their businesses.

Value Plus - Good Range, Good Value, Good Choice.