The Festival IGA group was formed in November 1994 by Tasmanian Independent Retailers and a group of Independent retailers who wanted to provide Tasmanian consumers with a viable alternative to the major chains. Competitive pricing, a full grocery offer together with a full Delicatessen, Meat and Produce offer and very hard hitting key weekly specials make up the Festival IGA offer. Attention to detail in presentation and a full compliance with banner marketing policies is expected of all members of the Festival IGA group.

The philosophy of Festival IGA group is to strive for continuous improvement within their businesses, to provide consumers with a high standard of personal customer service that only Independent Retailers can provide. Festival IGA retailers have a strong community bond and always involve themselves in community activities that adds value to both the community at large and the Festival IGA Retail Business.