The main IGA brand stands for "Independent Grocers of Australia" and the IGA logo represents a standard of consistency of operation in the industry and, more importantly, to IGA customers.

So while some offers may differ in each of the three new store brands, and the stores may be of different sizes, IGA customers can be assured that when they are shopping IGA they are enabling local Tasmanian business to continue to be active in the communities that they serve. All Tasmanian IGA stores are independently owned and operated and deliver a strong focus on service and value.

The new IGA store brands are grouped into three store types depending on their size, range and customer profile as follows: